Sophia Webster has accomplished a lot in her relatively short 4 years in business. There are the enduringly cheery shoes. The upbeat bags. And her clever social media presence. But until today, she's had no space in London to call her own.
Having been designed in collaboration with Studio XAG and Studio Suss, her first London store perfectly translates her brand's optimistic DNA into the permanent retail space.
So what's so Sophia Webster about it?
For us, it's everything from the bespoke Miles & Wild swan cornices on the ceiling to the lavender (Sophia specifically wanted that colour instead of pink) and coral plush velvet seating.
The store is also fully integrated to support the brand's thriving E-commerce site which should keep those outside of London happy while customers take a butterfly wings selfie.
But what does Sophia think about it all?
"Having a permanent retail outlet will bring me an insightful new connection with my customers, and the process of designing the interior has helped me to refine and create a blueprint for future shops and spaces. It's the start of a very exciting new chapter."
The Sophia Webster boutique is located at 124 Mount Street