Everything You Need To Know About London Fashion Week SS17

​​A cheat sheet to all the goings-on​ during LFW

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Are you up to speed with everything LFW?

Do you know the shows to watch and the names to know?

It's hard to keep up, we'll give you that. But with our all-round cheat-sheet you'll have no excuse not to be top of the class. We've got everything you need to know from the places to visit, to the lunch to eat and the new designer names to swot-up on.

We've also got some insider ideas about how you can get involved, too.



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Versus Versace

Versus Versace and MM6 Maison Margiela will show in London this September, after several seasons showing in Paris and New York respectively.

Molly Goddard

London's rising stars Molly Goddard, Teatum Jones and Huishang Zhang will all be presenting stand-alone debut catwalk shows this season. These are London's names to watch.

Boden Future British

Boden and the British Fashion Council present Future British - a joint initiative set up earlier this year to support and mentor emerging British talent. This season's winners include Alice Ashby of Blake LDN, Arthur Yates of Bruta, Samantha McCoach of Le Kilt, Caitlin Charles-ones and Camilla Elphick.

Paula Knorr

Topshop's mentoring programme NEWGEN adds Paula Knorr to their roster of emerging design talent this season. Previous NEWGEN success stories include Jonathan Saunders, Christopher Kane and Marios Schwab so we're expecting big things from Knoor.

Matty Bovan

Lulu Kennedy has added newcomer Matty Bovan to her Fashion East line-up of AV Robertson, Richard Malone and Mimi Wade, reportedly making this season her 'dream line-up'. Expect bonkers knitwear.


Lorena Maraschi, Jay Wright and Alanna Arrington at Next Management London; Londone Myers at Premier Model Management; Sandra Schmidt at Models1

Jay Wright

This girl has already walked an impressive 12 shows in New York and closed one of them—we can't wait to see more of her in London too.

Londone Meyers

Exciting new face London—pronounced just like London, if you were wondering—has already walked for Yeezy and has been a YSL exclusive. Safe to say she's pretty cool.

Lorena Maraschi

Alien-like like Lorena has an eerie charm. This season, she has already brought it onto the catwalks of Victoria Beckham, Altuzarra and Proenza Schouler.

Sandra Schmidt

Will we ever tire of amazing brows? Definitely not! This season, Sandra has already graced the runways of Carolina Herrera and Oscar de la Renta,
and they definitely weren't the last ones.

Alana Arrington

Another curly wonder set to make it big. She has already had the honour of both opening and closing the Rebecca Minkoff show this season.



There has been much noise recently surrounding the new fashion show model that makes collections ready to buy moments after they have appeared on the catwalk. Tommy Hilfiger, Tom Ford and Burberry have all dipped their toes into this dramatic new approach and now Topshop will be joining them in this timely shift towards a more consumer-facing market. On your marks, get-set….shop!


Lina Stores

Soho's favourite Italian deli (conveniently located right next to the Brewer Street Car Park venue) will be looking after the fashion crowd this weekend with their special Lina packed lunches. Expect Prosciutto Di Parma & Mozzarella Panino, Italian salads and Lina Stores' famous Baci chocolate & hazelnut brownies. Well worth the trip into Soho for, fashion week or no fashion week.



Burberry move from Kensington Palace to Soho's Makers House. Get there early to watch the A-list FROW-ers filter in. 


The Topshop showspace venue moves to East London's Spitalfield's Market. Well worth a visit to be one of the first to shop the SS17 Unique collection at a special pop-up shop that will be appearing outside the show. You heard it here first.


Customise your jeans

Head to Topshop's Oxford Circus flagship store and pick up some sew-on patches (the only way to customise your denim this season, FYI) created by Topshop's NEWGEN designers to help raise funds for Lady Garden, the cervical cancer charity fronted by Cara Delevingne.

Instagram Stories

Follow The British Fashion Council's new @LondonFashionWeek Instagram account for Live Stories with industry takeovers, including backstage with Marques'Almeida.

Live streaming

For the first time ever Christopher Kane will be live streaming his show. Visit ChristopherKane.com to subscribe for first access. Tune into londonfashionweek.com/live to watch all the shows as they happen.

Sunglass Hut personalisation

Sunglass Hut are offering a tote bag free with every pair of sunglasses purchased in Sunglass Hut UK stores during LFW, which you can then have personalised.

Regent Street and LFW

Regent Street will be hosting a series of talks from prominent fashion industry creatives including Amanda Wakeley, Henry Holland and Zandra Rhodes, hosted at Hotel Café Royal. For more information and to reserve tickets visit regentstreetonline.com/events.

Burberry at Makers House

Following the show at their new venue, Burberry will be throwing open the doors to Makers House (located at 1 Manette St in Soho) for a week to play home to craft makers who will be creating works inspired by the Burberry collection, in-conversation industry talks and live Burberry Acoustic music performances. Not to be missed. Head to Burberry.com for more information.

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