8 Styling Hacks To Steal From London Fashion Week

From the streets to the shows, there's no place like London to learn a whole swathe of new fashion tricks, ready for the oncoming season.

More from London Fashion Week
20 articles
Every Major Hair Look From Fashion Week AW18
Every Make-Up Look From Fashion Week AW18
Neon Sci-Fi Eyeliner AW18 Make-Up Trend

1. Clever contrasts

At Joseph, creative director Louise Trotter took the traditional 'masculine' dress codes, such as a military green baggy jumpsuit, and paired it with an overtly feminine surprise: a bright-pink, shiny poloneck. It was complementary in its opposites – and it worked.

Joseph AW17

2. Pick one colour, wear all shades

Roksanda Ilinčić has a knack for combining the unexpected, and this time was no exception. She used a lot of different colours, but what really packed a punch was when she styled together a full range of rich red hues, from scarlet to oxblood to burgundy.

Roksanda Ilinčić AW17

It allowed the varying mix of textures – fluid languid silk, micro-pleated crepe, shearling-lined suede and patchworks of patent leather – to really stand out.

3. Be the belle of the ball

Make like Molly Goddard and dress as though you're going to a ball straight after work.

Molly Goddard AW17

This season, she sent the glorious tutu dresses that have become her signature staple out on the catwalk in all shapes and sizes, but they were styled with ballet flats and silver, sequined, thigh-high stockings.

A similar idea was suggested by Preen, who showed the prettiest figure-hugging sheer dresses cut on the bias with sequined catsuits underneath. This is transitional dressing at its best.


4. Repurpose your wardrobe

Take a cue from the Mulberry show and use your silk pussy bows from your favourite blouses as accessories. Plait them around a leather bag strap for a softer finish to your outfit, but leave the ends long and flowing. Think about the print on the bow, so that it works with your outfit.

Mulberry AW17

5. Play with patterns

Proportions and print were kept large at Marques'Almeida, with oversized, enveloping coats and super-long sleeves.

Marques'Almeida AW17

But where did patterns work best? When an organ-crushing, waist-trimming corset was added over the top of the look to bring the body's silhouette back into focus.


6. Wear everything at once

In the wise words of businesswoman Iris Apfel, "More is more and less is a bore." We like to think that Matty Boven was listening to that advice when he styled his collection. The resulting mash-up of fabrics, prints, sweaters, jewellery and deconstructed shapes were all collaged together. If in doubt, add more… and then some more!

7. Layer up and tie it together

Why dress up in only a single layer when you can put on as many as you can physically wear to make one beautiful outfit?

Simone Rocha AW17

In Simone Rocha's case, think casually placed layers with added volume to protect you from the cold winter months undoubtedly still ahead.


Our favourite look was a white shirt, black ruffle trousers, a floral granny coat worn over one shoulder, and a sheer dress over the top, all tied together with big teddy-bear-fur bows. That's four layers, making for the prettiest deconstructed outfit yet.

8. Mix eveningwear with daywear

Dress up or dress down? It's a constant fashion dilemma. Well, worry no more as J.W.Anderson has reinvented the rules of eveningwear by layering a chainmail T-shirt underneath an evening dress. This look would be even more casual if you stuck to a traditional cotton T-shirt.

More from ELLE UK: