Black Friday 2023 is been and gone but that doesn't mean the discounts have finished too. Plenty are still going for Cyber Monday.

We're not ones for mindless shopping over here, but we certainly are ones for cut-price coats, discounted investment bags and much reduced jewellery classics. So let's get prepared for one of the biggest sale seasons of the year, ahead of the Christmas holidays.

When is Black Friday 2023?

Originating in the US, Black Friday falls the day after Thanksgiving (which is always the fourth Thursday in November FYI). This means Black Friday is held on Friday, November 24 this time around. This makes it perfect for purchasing last minute Christmas presents for loved ones (and yourself), which you've been eyeing up in recent months, for a discounted price. And many deals last all weekend, too, going into Cyber Monday and even Tuesday.

What is Black Friday?

Marking the beginning of the Christmas shopping period, Black Friday is a day when brands drastically drop their prices, putting us in the retail mood. These days, you can find pretty much anything you had your eye on, from beauty heroes to top-tier tech devices and that luxurious homeware you've been dreaming of, all with a very generous reduction.

But, Black Friday can be overwhelming, so we've put together a guide of the go-to retailers below, plus the discounts they offered last year, so you can prepare your wish lists for the big day.

Your Black Friday Fashion Directory

1. Fenwick

    SHOP FENWICK NOW

    With Coach, Max Mara, The Vampire's Wife and so many more brands currently discounted on Fenwick's site, there's no reason your first stop of Black Friday shouldn't be Fenwick.

    Janice Black Vinyl Trouser
    Kitri Janice Black Vinyl Trouser
    Now 20% Off
    £104 at fenwicks.com
    Leon Bomber
    Anine Bing Leon Bomber
    Now 20% Off
    The Falconetti Dress
    The Vampire's Wife The Falconetti Dress
    Now 30% Off

    2.Amazon

          SHOP AMAZON NOW

          Amazon.co.uk has kicked off Black Friday with a bang with and we're seeing discounts as big as 62% off straight off the bat.This year's offering includes myriad unmissable deals on homeware, electronics and more.

          3. Astrid & Miyu

          SHOP NOW

          Astrid & Miyu, one of our favourite affordable jewellery brands, is offering 25% of jewellery throughout Cyber Week.

          4. Reformation

          SHOP REFORMATION NOW

          Reformation takes part in Black Friday every year, and this year, the American brand has launched an impressive 25% off discount from today, Wednesday 22 November.

          Reformation Black Friday 2023 Wishlist
          Cambrie Knit Top
          Cambrie Knit Top
          Now 25% Off
          Frankie Dress
          Frankie Dress
          Now 25% Off
          Ritz Knit Dress
          Ritz Knit Dress
          Now 25% Off
          Zenni Satin Dress
          Zenni Satin Dress
          Now 25% Off
          Bella Silk Skirt
          Bella Silk Skirt
          Now 25% Off
          Francesca Moto Boot
          Francesca Moto Boot
          Now 25% Off
          Cashmere Dress
          Cashmere Dress
          Now 25% Off
          Credit: Reformation
          Bethany Ballet Flat
          Bethany Ballet Flat
          Now 25% Off
          Silves Dress
          Silves Dress
          Now 33% Off

          5. Monica Vinader

          SHOP MONICA VINADER

          The jewellery brand loved by Kate Middleton, Princess of Wales, and Kendall Jenner, has started its Black Friday sale early, offering 30% off across its site, and up to 50% during flash sales starting from 8am each day.

          monica vinader
          Keshi Pearl Stud Drop Earrings

          Was £95, Now £66.50

          SHOP NOW

          Monica Vinader
          monica vinader
          Heart Chain Necklace Adjustable

          Was £85, Now £59.50

          SHOP NOW

          Monica Vinader
          monica vinader
          Nura Cross Over Ring

          Was £95, Now £66.50

          SHOP NOW

          Monica Vinader
          monica vinader bf
          Heirloom Baroque Pearl Earrings

          Was £250, Now £175

          SHOP NOW

          Monica Vinader
          monica vinader bf
          Alta Capture Charm Bracelet

          Was £295, Now £206.50

          SHOP NOW

          Monica Vinader
          monica vinader bf
          Deia Lyre Large Hoop Earrings

          Was £125, Now £87.50

          SHOP NOW

          Monica Vinader

          6. Mytheresa

          SHOP MYTHERESA

          Mytheresa's Black Friday sale was the surprise hit of the 2022, with reductions reaching a frenzy-inducing 80%. And we're not talking past-season impulse purchases here: ELLE editors managed to snap up everything from JW Anderson bags to some ridiculously chic forever pieces from The Row and Khaite. Trust us: if you're after something super-luxe, you do not want to sleep on this one.

          Shop The ELLE Mytheresa Edit Now
          Rotate
          Rotate
          Now 30% Off
          Alex Perry
          Alex Perry
          Now 50% Off
          Ganni
          Ganni
          Now 30% Off
          Rabanne
          Rabanne
          Now 30% Off
          Paris Texas
          Paris Texas
          Now 70% Off
          Self-Portrait
          Self-Portrait
          Now 40% Off

          7. SKIMS

          SHOP SKIMS NOW

          Kardashian's unbeatable shapewear line, Skims, has launched its biannual sale today and it's not to be missed. Those Seamless Sculpt essentials will really come in handy once the festive parties roll in.

          SKIMS TWO
          Mid-Thigh Bodysuit
          Skims Mid-Thigh Bodysuit
          Now 42% Off
          Mid-Thigh Bodysuit in Ochre
          Skims Mid-Thigh Bodysuit in Ochre
          Now 42% Off
          Mid-Thigh Bodysuit in Bronze
          Skims Mid-Thigh Bodysuit in Bronze
          Now 42% Off
          Mid-Thigh Bodysuit in Espresso
          Skims Mid-Thigh Bodysuit in Espresso
          Now 42% Off

          8. & Other Stories

          SHOP & OTHER STORIES

          Last year Scandi brand & Other Stories released a 20% off site-wide discount.

          The day before Black Friday 2022 the brand flagged that pre-access to the sale meant that shoppers could apply their code at the checkout for 20% off when shopping online for £60 or more.

          stories black friday 2023 wishlist
          Cropped Asymmetric Frilled Top
          Cropped Asymmetric Frilled Top
          Now 20% Off
          Leather Crossbody Bag
          Leather Crossbody Bag
          Now 20% Off
          Leather Penny Loafers
          Leather Penny Loafers
          Now 20% Off
          Boxy Heavy Knit Jumper
          Boxy Heavy Knit Jumper
          Now 20% Off
          Riding boots
          Riding boots
          Now 20% Off
          A-Line Mini Skirt
          A-Line Mini Skirt
          Now 20% Off
          Collared Cashmere Jumper
          Collared Cashmere Jumper
          Now 20% Off
          Ruffled Wrap Dress
          Ruffled Wrap Dress
          Now 20% Off
          Belted Coat
          Belted Coat
          Now 20% Off

          9. UGG

          SHOP UGGS

          You can sign up now to get Black Friday sale access. Once in you can get a 10% discount on selected styles. Not bad at all.

          10. Farfetch

          SHOP FARFETCH

          Farfetch launched its 2023 sale with an extra 20% off their sale items.

          11. The Outnet

          SHOP THE OUTNET

          The Outnet has cut its already discounted prices by an extra 25% off almost everything for Black Friday 2023.

          12. Missoma

          SHOP MISSOMA

          The full Missoma sale is here, offering up to 40% off everything on the site.

          Missoma Black Friday Sale
          Hot Rox Multi Gemstone Large Hoop Earrings
          Missoma Hot Rox Multi Gemstone Large Hoop Earrings
          Now 40% Off
          Mini Pyramid Charm Hoop Earrings
          Missoma Mini Pyramid Charm Hoop Earrings
          Now 20% Off
          Axiom Chain Necklace
          Missoma Axiom Chain Necklace
          Now 40% Off
          Harris Reed Labradorite Cocktail Ring
          Missoma Harris Reed Labradorite Cocktail Ring
          Now 30% Off
          Lucy Williams Entwine Hoop Earrings
          Missoma Lucy Williams Entwine Hoop Earrings
          Now 30% Off
          Lucy Williams Roman Coin Malachite Necklace Set
          Missoma Lucy Williams Roman Coin Malachite Necklace Set
          Now 20% Off
          Axiom Chain Bracelet
          Missoma Axiom Chain Bracelet
          Now 30% Off
          Molten Double Stacking Ring Set
          Missoma Molten Double Stacking Ring Set
          Now 30% Off
          Lucy Williams T-Bar Chain Necklace
          Missoma Lucy Williams T-Bar Chain Necklace
          Now 40% Off

          13. Very.co.uk

          SHOP NOW

          Very has unveiled their Black Friday opening offers with up to 60% off selected women's fashion.

          14. Luisaviaroma

          SHOP NOW

          Luisaviaroma has offered 40% off full priced items with the code BF40.

          Needless to say, we're filling up our wish lists now.

          LUISAVIAROMA BLACK FRIDAY 2023 WISHLIST
          10mm Lio Mary Jane ballerinas
          Repetto 10mm Lio Mary Jane ballerinas
          Ribbed wool Como Collar sweater
          The Garment Ribbed wool Como Collar sweater
          LVR Exclusive mini Swipe shoulder bag
          Coperni LVR Exclusive mini Swipe shoulder bag
           Single breast mohair blend long coat
          Jil Sander Single breast mohair blend long coat

          15. ASOS

          SHOP NOW

          Discounts of up to 80% across a range of womenswear, shoes, beauty and big brands is now available.

          16. John Lewis & Partners

          SHOP NOW

          John Lewis' Black Friday sale has already begun for 2023: right now, you can pick up some steals in the electrical, beauty and fashion categories.

          SHOP JOHN LEWIS & PARTNERS
          Whistles Sequin Keyhole Midi Dress, Blue
          Whistles Whistles Sequin Keyhole Midi Dress, Blue
          Merino Wool Roll Neck Top, Neutral
          John Lewis Merino Wool Roll Neck Top, Neutral
          Tomorrow's Archive Lennoxlove Showerproof Trench Coat
          Barbour Tomorrow's Archive Lennoxlove Showerproof Trench Coat
          Now 25% Off
          Class Mini Suede Flatform Ankle Boots
          UGG Class Mini Suede Flatform Ankle Boots

          17. Harvey Nichols

          SHOP NOW

          Not to be missed, Harvey Nichols' Black Friday sale is offering shoppers up to 30% off designer pieces.

          SHOP HARVEY NICHOLS
          Solare sequin midi dress
          16Arlington Solare sequin midi dress
          Now 60% Off
          Bow Drip crystal-embellished drop earrings
          SIMONE ROCHA Bow Drip crystal-embellished drop earrings
          Hangisi 105 glittered pumps
          MANOLO BLAHNIK Hangisi 105 glittered pumps
          Now 40% Off
          Pillow Tabby 18 leather cross-body bag
          Coach Pillow Tabby 18 leather cross-body bag
          Now 40% Off

          18. Frankie's Bikinis

          SHOP NOW

          If a holiday is on your radar, turn to Frankie's Bikini for discounted swimwear. The early Black Friday sale is here, and they are offering 20% off full-price pieces site-wide, and 70% off sale items last year.

          19. Swarovski

          SHOP NOW

          Swarovski is offering up to 40% off selected styles: a perfect opportunity to pick up that tennis necklace you've been eyeing up.

          20. Aspinal

          SHOP NOW

          The leather goods brand has launched up to 50% off for its Black Friday 2023 sale. If you're keen to spoil yourself now though, head straight to the brand's Outlet section, where there is currently up to 40% off some very Royal designs...

          21. Tada & Toy

          SHOP NOW

          Tada & Toy is offering 70% off selected items and 30% off (almost) everything else.

          22. Joseph

          SHOP NOW

          Joseph, pretty much synonymous with effortless chic, is hosting a Black Friday sale edit full of cold weather staples at a very welcome 50% off.

          23. Daisy London

          SHOP NOW

          Daisy London offered 20% off a select edit, plus a free bracelet if you spend over £75.

          24. Ghost

          SHOP NOW

          Ghost has revealed a 25% off everything and 30% off party edit set of discounts for its Black Friday 2023 sale - perfect when it comes to finding that elusive wedding guest outfit.

          25. Coggles

          SHOP NOW

          Coggles is offering 35% off selected fashion and accessories with the code 'PREVIEW'.

          26. Uniqlo

          SHOP NOW

          Uniqlo celebrated Black Friday with limited time offers on a range of outerwear, cashmere, thermal clothing and more last year.

          27. Guess

          SHOP NOW

          Guess is offering 30% off.

          28. H&M

          SHOP NOW

          For members only at the moment, H&M is offering up to 20% off selected styles.

          29. Mango

          SHOP NOW

          Mango is offering up to 50% off on over 1,000 items.

          30. Weekday

          SHOP NOW
          You can get early access to Weekday's 20% off Black Friday sale now.

          31. Liberty

          SHOP NOW

          Liberty is offering up to 30% off Womens, Mens, Kids and Home.

          32. Sleeper

          SHOP NOW

          Elevated loungewear brand Sleeper is offering up to 50% off for Black Friday. Feather pyjamas for everyone!

          33. Selfridges

          SHOP NOW

          As per usual, Selfridges doesn't take part in Black Friday, but did launch their Designer Sale already.

          SHOP SELFRIDGES
          Circle sequin-disc woven mini skirt
          WHISTLES Circle sequin-disc woven mini skirt
          Now 20% Off
          Flower-appliqué satin heeled sandals
          MAGDA BUTRYM Flower-appliqué satin heeled sandals
          Alta Capture Mixed Metal recycled 18ct yellow gold-plated sterling silver and sterling silver bracelet
          MONICA VINADER Alta Capture Mixed Metal recycled 18ct yellow gold-plated sterling silver and sterling silver bracelet
          Now 30% Off
          Lux strapless silk top
          Reformation Lux strapless silk top
          Now 50% Off

          34. eBay

          SHOP EBAY NOW

          eBay's Black Friday deals include 50% off certain items.

          35. PUMA

          SHOP PUMA NOW

          Via PUMA's app you can get 30% off almost everything.

          36. Arket

          SHOP ARKET NOW

          Arket has been known to sit out Black Friday, but you never know if this time around they'll throw in a cheeky discount last minute. We're going to prep just in case.

          37. COS

          SHOP COS NOW

          COS has launched its Black Friday sale with a delicious 25% off certain items.

          38. Everlane

          SHOP EVERLANE NOW

          Everlane is offering up to 50% off selected styles.

          39. Harrods

          SHOP HARRODS NOW

          Luxury is synonymous with Harrods, so their Black Friday sale is a sure fire way to get designer pieces at a cut price.

          40. Marks & Spencer

          SHOP M&S NOW

          The British high street hero, M&S, is our go-to for affordable and high-quality staples.

          41. Clarks

          SHOP CLARKS NOW

          Clarks is offering 30% off selected styles with the code 'BLACK30'.

          42. Christopher Esber

          SHOP CHRISTOPHER ESBER NOW

          Australian brand Christopher Esber have launched their Black Friday sale early with 60% off selected styles.

          43. Needle & Thread

          SHOP NOW

          Needle & Thread has launched up to 50% off for its Cyber sale.

          44. Whistles

          SHOP NOW

          The high street staples has launched their 20% site-wide sale.