Black Friday 2023 is been and gone but that doesn't mean the discounts have finished too. Plenty are still going for Cyber Monday.
We're not ones for mindless shopping over here, but we certainly are ones for cut-price coats, discounted investment bags and much reduced jewellery classics. So let's get prepared for one of the biggest sale seasons of the year, ahead of the Christmas holidays.
When is Black Friday 2023?
Originating in the US, Black Friday falls the day after Thanksgiving (which is always the fourth Thursday in November FYI). This means Black Friday is held on Friday, November 24 this time around. This makes it perfect for purchasing last minute Christmas presents for loved ones (and yourself), which you've been eyeing up in recent months, for a discounted price. And many deals last all weekend, too, going into Cyber Monday and even Tuesday.
What is Black Friday?
Marking the beginning of the Christmas shopping period, Black Friday is a day when brands drastically drop their prices, putting us in the retail mood. These days, you can find pretty much anything you had your eye on, from beauty heroes to top-tier tech devices and that luxurious homeware you've been dreaming of, all with a very generous reduction.
But, Black Friday can be overwhelming, so we've put together a guide of the go-to retailers below, plus the discounts they offered last year, so you can prepare your wish lists for the big day.
Your Black Friday Fashion Directory
1. Fenwick
With Coach, Max Mara, The Vampire's Wife and so many more brands currently discounted on Fenwick's site, there's no reason your first stop of Black Friday shouldn't be Fenwick.
2.Amazon
Amazon.co.uk has kicked off Black Friday with a bang with and we're seeing discounts as big as 62% off straight off the bat.This year's offering includes myriad unmissable deals on homeware, electronics and more.
3. Astrid & Miyu
Astrid & Miyu, one of our favourite affordable jewellery brands, is offering 25% of jewellery throughout Cyber Week.
4. Reformation
Reformation takes part in Black Friday every year, and this year, the American brand has launched an impressive 25% off discount from today, Wednesday 22 November.
5. Monica Vinader
The jewellery brand loved by Kate Middleton, Princess of Wales, and Kendall Jenner, has started its Black Friday sale early, offering 30% off across its site, and up to 50% during flash sales starting from 8am each day.
6. Mytheresa
Mytheresa's Black Friday sale was the surprise hit of the 2022, with reductions reaching a frenzy-inducing 80%. And we're not talking past-season impulse purchases here: ELLE editors managed to snap up everything from JW Anderson bags to some ridiculously chic forever pieces from The Row and Khaite. Trust us: if you're after something super-luxe, you do not want to sleep on this one.
7. SKIMS
Kardashian's unbeatable shapewear line, Skims, has launched its biannual sale today and it's not to be missed. Those Seamless Sculpt essentials will really come in handy once the festive parties roll in.
8. & Other Stories
Last year Scandi brand & Other Stories released a 20% off site-wide discount.
The day before Black Friday 2022 the brand flagged that pre-access to the sale meant that shoppers could apply their code at the checkout for 20% off when shopping online for £60 or more.
9. UGG
You can sign up now to get Black Friday sale access. Once in you can get a 10% discount on selected styles. Not bad at all.
10. Farfetch
Farfetch launched its 2023 sale with an extra 20% off their sale items.
11. The Outnet
The Outnet has cut its already discounted prices by an extra 25% off almost everything for Black Friday 2023.
12. Missoma
The full Missoma sale is here, offering up to 40% off everything on the site.
13. Very.co.uk
Very has unveiled their Black Friday opening offers with up to 60% off selected women's fashion.
14. Luisaviaroma
Luisaviaroma has offered 40% off full priced items with the code BF40.
Needless to say, we're filling up our wish lists now.
15. ASOS
Discounts of up to 80% across a range of womenswear, shoes, beauty and big brands is now available.
16. John Lewis & Partners
John Lewis' Black Friday sale has already begun for 2023: right now, you can pick up some steals in the electrical, beauty and fashion categories.
17. Harvey Nichols
Not to be missed, Harvey Nichols' Black Friday sale is offering shoppers up to 30% off designer pieces.
18. Frankie's Bikinis
If a holiday is on your radar, turn to Frankie's Bikini for discounted swimwear. The early Black Friday sale is here, and they are offering 20% off full-price pieces site-wide, and 70% off sale items last year.
19. Swarovski
Swarovski is offering up to 40% off selected styles: a perfect opportunity to pick up that tennis necklace you've been eyeing up.
20. Aspinal
The leather goods brand has launched up to 50% off for its Black Friday 2023 sale. If you're keen to spoil yourself now though, head straight to the brand's Outlet section, where there is currently up to 40% off some very Royal designs...
21. Tada & Toy
Tada & Toy is offering 70% off selected items and 30% off (almost) everything else.
22. Joseph
Joseph, pretty much synonymous with effortless chic, is hosting a Black Friday sale edit full of cold weather staples at a very welcome 50% off.
23. Daisy London
Daisy London offered 20% off a select edit, plus a free bracelet if you spend over £75.
24. Ghost
Ghost has revealed a 25% off everything and 30% off party edit set of discounts for its Black Friday 2023 sale - perfect when it comes to finding that elusive wedding guest outfit.
25. Coggles
Coggles is offering 35% off selected fashion and accessories with the code 'PREVIEW'.
26. Uniqlo
Uniqlo celebrated Black Friday with limited time offers on a range of outerwear, cashmere, thermal clothing and more last year.
27. Guess
Guess is offering 30% off.
28. H&M
For members only at the moment, H&M is offering up to 20% off selected styles.
29. Mango
Mango is offering up to 50% off on over 1,000 items.
30. Weekday
SHOP NOW
You can get early access to Weekday's 20% off Black Friday sale now.
31. Liberty
Liberty is offering up to 30% off Womens, Mens, Kids and Home.
32. Sleeper
Elevated loungewear brand Sleeper is offering up to 50% off for Black Friday. Feather pyjamas for everyone!
33. Selfridges
SHOP NOW
As per usual, Selfridges doesn't take part in Black Friday, but did launch their Designer Sale already.
34. eBay
eBay's Black Friday deals include 50% off certain items.
35. PUMA
Via PUMA's app you can get 30% off almost everything.
36. Arket
SHOP ARKET NOW
Arket has been known to sit out Black Friday, but you never know if this time around they'll throw in a cheeky discount last minute. We're going to prep just in case.
37. COS
COS has launched its Black Friday sale with a delicious 25% off certain items.
38. Everlane
Everlane is offering up to 50% off selected styles.
39. Harrods
SHOP HARRODS NOW
Luxury is synonymous with Harrods, so their Black Friday sale is a sure fire way to get designer pieces at a cut price.
40. Marks & Spencer
The British high street hero, M&S, is our go-to for affordable and high-quality staples.
41. Clarks
Clarks is offering 30% off selected styles with the code 'BLACK30'.
42. Christopher Esber
Australian brand Christopher Esber have launched their Black Friday sale early with 60% off selected styles.
43. Needle & Thread
Needle & Thread has launched up to 50% off for its Cyber sale.
44. Whistles
The high street staples has launched their 20% site-wide sale.