Shopping for the guy who seemingly has everything is no easy feat. But whether it's your BFF, boyfriend, flatmate, desk buddy or brother, you really cannot go wrong with this one clever gift idea: a custom-fitted T-shirt. (Bear with us, here.)
Sure, a T-shirt may sound overly simple - the type of thing you'd buy in bulk as a necessity rather than a carefully chosen gift option. But we're not talking about your standard discount tee. We're talking about a stylish, tailored T-shirt that fits perfectly and instantly elevates your layering game.
Enter Danish personalised T-shirt-making service Son of a Tailor. Every single T-shirt is made to order with your man's bespoke measurements, making it the ideal answer to that all-too-common "gift for him" challenge. Plus, their gift card option totally revolutionises the idea of the generic voucher - because bespoke is never basic.
Not convinced? Here are seven reasons to give the service a try.
1. Fit is everything
Most style-conscious men appreciate the beauty of a bespoke suit - but why shouldn't his basics get the Savile Row treatment, too? Expert tailoring makes everything look sleeker and way more expensive - including your classic tee. Son of a Tailor's T-shirts are designed in Copenhagen with those classic Danish design traits so you know you're going to get that Scandi quality and functionality.
2. It's easy to find the perfect fit
All he needs to know to find his ideal T-shirt is his height, weight, age and shoe size. The Son of a Tailor algorithm then comes up with the exact size for that perfect fit. Their gift card comes with a measuring tape for that extra attention to detail, and from there, you can leave your recipient to customise every aspect of his T-shirt himself.
3. The choice is yours... or his
From the weight of the cotton to the style of the neckline to the sleeve and pocket stitch you want, it's all customisable. And, yes, you can eschew pockets altogether if you so wish. And, if you want to be slightly extra, you can even monogram it.
4. T-shirts never tire
They're the most versatile and easy-to-wear item any of us can own. If he doesn't own a decent black, white, grey and navy option, then there's room to grow. Why not double up?
And if we're going to be really meticulous here, the Son of a Tailor T-shirts use cotton that's sourced from Supima-certified farms in California and at 37mm, their cotton promises to last way longer than the generic off-the-rack garment that measures at around 20mm thick.
5. The industry standard is lacking
Interestingly, when you actually check your ideal size against generic T-shirt sizes, you'll notice that industry standards (as we know) don't fit all. Definite upgrade - he'll see the difference asap.
6. You'll contribute towards shopping with less waste
When you buy made-to-order from someone like Son of a Tailor, it means there's no unsold stock. That's significantly less waste than when you buy from large-scale brands, so you're doing your bit for the environment. Plus, their supply chain is completely transparent - from where they source their cotton to where they manufacture their products. Once your order goes through, it's laser cut and then meticulously hand assembled by the same person from that first stitch to finish.
By consuming differently, you're encouraging the industry shift towards sustainable fashion. Now let that added dose of good karma be a bonus gift for yourself.
Get your perfect personalised present from Son of a Tailor. ELLE readers get 15% off gift cards by using the code ELLEUK15 at checkout.