Proenza Schouler fans get excited—starting today, one of our favourite New York brands has today launched a lower-priced line, Proenza Schouler White Label, or PSWL as it will be called. This extension will expand upon the brand's highly coveted tees, sweatshirts, denim and light outerwear.
"It has always been a goal of ours to fully develop a well-rounded and balanced collection that mixes the high-end with the everyday in a way that speaks to both many of our personal friends, and to the designer customer we've developed over the years. A more casual lifestyle has always been true to who we are as individuals, and true of many women in our lives, " designers Jack McCollough and Lazaro Hernandez said in an official statement. And to help launch this new chapter, the duo tapped their close friend and loyal fan, Chloe Sevigny to model some of PSWL's key pieces.
The line will range in price from $195 (£148) to $1,195 (£909) and is available starting today on proenzaschouler.com.
