Adidas has unveiled a new film today, titled Calling all Creators, which features 25 change-makers in fashion, music, sports, and beyond. Notable among them are CR favourites designer Alexander Wang, supermodel Karlie Kloss, and musician and longtime Chanel ambassador Pharrell Williams, all of whom have collaborated with the brand on campaigns or collections in the past.
The campaign also highlights influential athletes, including FIFA world player Lionel Messi, Houston Rockets star James Harden, soccer legend David Beckham, and many more. Featuring designers, sports icons, and musicians all seated at one table, the short film spotlights what motivates each of them to create and highlights signature sneaker designs from the brand.
No stranger to the brand by any means, Kloss was tapped to be the face of Stella McCartney x Adidas for the Fall/Winter 2016 campaign. 'We live at the intersection of sport and culture and the people around the table represent that,' said Ryan Morlan, vice president of Adidas in a statement. 'Each person featured in this campaign are true creators in their own right and have shaped their industry in some way or another.'
Meanwhile, Wang has launched athleisure and sneaker collections with Adidas Originals and most recently unveiled his latest campaign in October, which featured CR girl Stella Lucia donning neon track suits in front of a gritty, industrial backdrop. Williams also counts several Adidas collaborations under his belt and debuted his limited-edition sneaker with Adidas and Karl Lagerfeld earlier this year.
Calling all Creators launched online today, will debut in theaters on December 22, 2017, and will be broadcast during the NBA games on Christmas Day.