Emilia Wickstead is launching its very first activewear collection, the brand announced today. The 12-piece range has been created in collaboration with high-end sportswear label, Bodyism.
The collection – which is modelled by Arizona Muse in the campaign – is inspired by and named after a number of A-list friends of the brand, including Sienna Miller, Karolina Kurkova and Liv Tyler. Wickstead's trademark florals feature heavily throughout the collection, giving a feminine edge to the hoodies, leggings and sports bras.
'Fun and exciting yet unexpected, this collection is inspired by the strong feminine personalities that embody the Emilia Wickstead and Bodysim brands,' the designer said in a press release. 'With a strong heritage for female empowerment, Bodyism was the natural and obvious choice for my first activewear line.'
Wickstead is the latest designer to branch into the activewear world, following in the footsteps of Giambattista Valli, Fendi and Stella McCartney, who designs a line for Adidas.
Prices range from £80 for a sports bra, up to £280 for a jacket. The collection is available to shop from today at a number of retailers, as well as in store and online at Bodyism.com.
