Tension has been mounting, RPatz fans went a little mad (because they were sad it wasnt him) and Team ELLE started to panic as the time for the shoot drew nearer and news spread: all par for the course for our historical (and patriotic) #BeckhamELLE cover.
So why did I decide to do it? Well, what better way to celebrate the Olympics at ELLE? I have wanted to do a male cover since I started at ELLE, but the timing has never been right and I havent wanted to disappoint loyal readers who buy the magazine for fashion. However, following the huge response to David Beckhams H&M underwear adverts, I could feel the love for the man and I knew that he was the one: iconic, handsome and with a love of fashion, a perfect combination for an ELLE cover star (or husband).
As I write, the team are beginning to prep for the 1pm shoot in the US. Were using a male stylist for the first time and have chosen a fantastic LA location so we can shoot inside and out. Moodboards have been done and writer ELLEs Alice Wignall has been briefed (shes still working out what to wear to interview one of the worlds hottest stars). Now all we do is wait. Tonight the team will send me images as they shoot so today is a long day for me.
This is for our high-summer July issue, so if you want a collectors edition with a special cover, then you should subscribe by 16 May to be in time to get it. Id be interested to know your thoughts, so please do comment below because I didnt take the decision to put a man on the cover lightly. After all, were a womens fashion magazine, so we need to appeal to as many women as possible and our cover tells the story of whats inside.
To make sure you love the July issue even if you wouldnt buy it just for the amazing pictures of David, weve packed it with brilliant high-street buys and probably our best beauty section so far this year its beyond useful. Theres also a rather special model in one of our fashion shoots that you will be dying to read about when we come out. So this issue is destined to appeal to loyal readers and new ones (I hope).
Today I finished my June issue editors letter about 35 minutes before it got sent to the printers this is late even by my standards and my chief sub-editor who makes sure the magazine meets its print deadlines on time will never forgive me. The editors letter is almost always the last thing to be written for an issue were not the deadline queens we claim to be when it comes to our own words! But I can be forgiven a little for the tardiness as it is the first one since I came back from maternity leave last month and has to be more thoughtful than before.
As Ive been office-based today, I slipped back into my office uniform of smart jacket, blouse and capri-style trousers.
(Vanessa Bruno jacket, Joseph shirt and trousers, Rupert Sanderson shoes)
(Rupert Sanderson shoes)