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Psys Gangnam Style cant take all the credit for putting Seoul on the fashion map: just look to the South Korean citys crop of emerging design talent and its achingly hip residents.
Seoul girls keep it cool in future-proofed, tailored pieces from established global names like Chanel, mixed in with need-to-know Seoul labels like talk/service, Low Classic, Johnny Hates Jazz and Diafvine.
From the nipped-in and elegant to the far out and androgynous, outlandish silhouettes are balanced with neat, leather jackets or long-line mannish coats, alongside stark, monochrome separates, off-the-wall shoes and eye-catching clutches by tomorrows fashion stars.
Photos By Stacey Young
Click through the gallery to see Seouls most stylish...
Lee Ju Sun wearing a Low Classic dress.
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Seoul Fashion Week street style
Effy wears Joyrich top, shorts & jacket with Vans trainers.
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Seoul Fashion Week street style
Jihye wears Margarinfingers jacket and denim shirt with Dr. Martens boots.
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Seoul Fashion Week street style
Jihye wears Margarin Fingers jacket with Lucky Chouette clutch.
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Seoul Fashion Week street style
Heybin wears Yohji Yamamoto trousers with a Bell & Nouveau tie.
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Seoul Fashion Week street style
Inhye wears Horace jacket, Zara shirt, H&M skirt and United Nude shoes.
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Seoul Fashion Week street style
Duan Jung wears clothes by local Korean street brands.
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Seoul Fashion Week street style
Daun Jung accessorises with a Chanel bag.
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Seoul Fashion Week street style
Lee Gahyeun wears an assortment of brands from Korean-based boutiques.
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Seoul Fashion Week street style
Eun Byul wears Comme des Garcon vest, custom-made skirt, Diafvine hat and H&M bracelet.
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Seoul Fashion Week street style
Mori wears Karen Walker sunglasses, Talk/service clutch, and an assortment of other pieces from local Korean brands.
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Seoul Fashion Week street style
Sol Han wears Low Classic sweater, Topshop jacket, Soldout by Yoon Jeong jumpsuit, Coach bag.
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Seoul Fashion Week street style
Woo Jeong carrying a Johnny Hates Jazz clutch.
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Seoul Fashion Week street style
Woo Jeong wears black, strappy sandals.
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Seoul Fashion Week street style
Yanghee wears a H&M shirt, The Hundreds hat, Karen Walker sunglasses, Hunter boots, Maison Martin Margiela with H&M glove purse.
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Seoul Fashion Week street style
Hae Sun Lee wears pieces from local Korean brands.
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Seoul Fashion Week street style
Young Eun carries a Low Classic bag and wears Adidas shoes.
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Seoul Fashion Week street style
Young Eun carries a Low Classic bag.
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Seoul Fashion Week street style
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