Psys Gangnam Style cant take all the credit for putting Seoul on the fashion map: just look to the South Korean citys crop of emerging design talent and its achingly hip residents.
Seoul girls keep it cool in future-proofed, tailored pieces from established global names like Chanel, mixed in with need-to-know Seoul labels like talk/service, Low Classic, Johnny Hates Jazz and Diafvine.
From the nipped-in and elegant to the far out and androgynous, outlandish silhouettes are balanced with neat, leather jackets or long-line mannish coats, alongside stark, monochrome separates, off-the-wall shoes and eye-catching clutches by tomorrows fashion stars.
Photos By Stacey Young
Click through the gallery to see Seouls most stylish...