It's that time of year again, when the sub-zero temperatures force you to make some serious comfort vs style dressing decisions. So we bravely left the warmth of the office to see what Londons dedicated fashion fans had chosen to fight the icy chill.
And it seems heaps of layers, tactile fabrics and a surprising splash of colour is the answer. By mixing up textures and silhouettes, and adding contrasting accessories, they prove that bundling up doesnt have to mean sacrificing style. Click through the images to see what they wore during the big freeze
Tali Lennox, Model.Philosophy by Alberta Ferretti coat, Markus Lupfer jumper, Topshop jeans, Urban Outfitters bag, Dolce and Gabbana shoes.
Marsha Mel, 23, Photographer.Reiss coat, vintage top and bag, Topshop skirt, Missoni shoes.