Boy George at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Pam Hogg looking on-trnd in coloured jeans at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Camilla Al Fayed looking lovely in lace at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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PPQ's Amy Molyneaux at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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British model and the face of Dolce&Gabbana, David Gandy at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Bella Freud in gingham at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Olivia Inge wearing tartan pleats at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Mulberry's Emma Hill at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Alice Dellal rocking her signature leather jacket and leopard print combo at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Kate Moss in black-on-black at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Kate Moss performing at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011
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Alexa Chung DJing at the 'W London Calling' party for the opening of the new ‘W’ Hotel in Leicester Square on March 16, 2011