Gucci is the latest luxury brand to abandon real fur in place of faux fur alternatives. As of SS18 the brand's collections will no longer feature animal skins or fur. Until then, we present the key brands whose faux fur offering will make you want to invest.More
Stella McCartney has long been a pioneer in sustainable fashion. All of her collections are ethically sourced and her materials are cruelty-free with the aim of reducing environmental waste. She was one of the first designers to make eco-friendly fashion luxurious - her faux furs have the same plush appeal as the real deal.
Charlotte Simone was inspired to launch her eponymous label by the way Parisienne women manage to style their look around one key accessory. From this her signature Popsicle style was born - a playful reinvention of the scarf. Made using faux fur, the piece has become popular within fashion circles with fans such as Sienna Miller and Olivia Palermo.