Gucci is the latest luxury brand to abandon real fur in place of faux fur alternatives. As of SS18 the brand's collections will no longer feature animal skins or fur. Until then, we present the key brands whose faux fur offering will make you want to invest.
Advertisement - Continue Reading Below
1
Stella McCartney
Courtesy of brand
Stella McCartney has long been a pioneer in sustainable fashion. All of her collections are ethically sourced and her materials are cruelty-free with the aim of reducing environmental waste. She was one of the first designers to make eco-friendly fashion luxurious - her faux furs have the same plush appeal as the real deal.
Charlotte Simone was inspired to launch her eponymous label by the way Parisienne women manage to style their look around one key accessory. From this her signature Popsicle style was born - a playful reinvention of the scarf. Made using faux fur, the piece has become popular within fashion circles with fans such as Sienna Miller and Olivia Palermo.
Since its inception in 2013, Shrimps has enjoyed an impressive rise to fashion fame. Founded by designer Hannah Weiland, the brand's 60s-inspired, vibrant and witty styles have attracted fans such as Alexa Chung and Natalie Massenet. There are coats and jackets bound to make you smile.
Not everyone will be familiar with social and eco-conscious brand Parme Marin, although it's already a firm favourite of Emma Watson, who owns a pair of its signature faux fur sliders. Its aesthetic fuses the detailed lavishness of Marrakech and the minimalism of New York, while its ethos focuses on sourcing natural materials, minimising waste and creating reusable packaging. The label is truly a go-to destination for elegant faux fur accessories and footwear.