First of all, congratulations on your engagement. ‘Bridey’ or not, it’s an exciting time.
You’re in luck with your request, as there have never been so many options for the modern bride who prefers to steer clear of the traditional bridal gown. It might be nice to give a nod to tradition by wearing white, and as seen on the red carpet recently at the Oscars, white gowns are no longer restricted to weddings. Look to Acne or Roksanda Illincic, who work in beautiful silks that will feel luxurious but not stuffy. Adding a belt in a contrast colour such as black will lend a graphic edge while cinching your waist in a thoroughly modern way.
Another great source of alternative wedding dresses is to go vintage. The Vintage Wedding Dress Company is run by former stylist Charlie Brear, who travels the world picking up spectacular finds from the Victorian era all the way up to the eighties, via 50’s prom dresses and bohemian 70’s gowns in between.
And of course your dress doesn’t have be white. Just days ago Vera Wang showed her bridal collection consisting entirely of gowns in various shades of scarlet. American website BHLDN (which ships to the UK) offers dresses in wistfully romantic shades of icy blue, antique gold and palest pink – still bridal, but not ‘bridey’.