ELLE rates: The Fox Problem

Presented by Gemma Cairney and Georgia LA...

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Loud, energetic and with plenty to say: that's The Fox Problem in a nutshell.

Masterminded by the show's effervescent co-producers/presenters, Radio 1's Gemma Cairney, VEVO's Georgia LA and States correspondent Georgie Okell, The Fox Problem is an homage to cult 90s TV shows like TFI Friday and The Word. It first aired last year via Google and recently returned with a new format - and lots more to say - for series two. It's now broadcast live via YouTube, powered by HP.

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We made our way to a disused Shoreditch railway arch for last night's live filming of episode three, Fame, which explored all all things celebrity - a bubbly combo of music, Skype chats, and a guest appearance from Paloma Faith - to grab five minutes with the masterminds behind the whole thing.

How did you guys think of the concept for it?

Georgia: I met Georgie Okell at Gemma’s jumble sale. That’s kind of where the idea was born, really. Then we got Gemma on board and went on this really bonkers journey.

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Gemma: We just wanted it to be an amalgamation of mostly fun but also some kind of interesting discussion in each show, as well as a real whirlwind of guests, where you don’t really know what to expect.

How do you guys pick themes for each show?

Georgia: We have an amazing team fortunately, but first time round we didn’t. We have huge brainstorms.

Gemma: With this week's, 'Fame', it’s a really interesting subject - one that’s funny and can also be quite dark.

Your show often explores feminist themes. What are your stances on this?

Georgia: I think there’s a lot more work to do for getting women on telly. We started the show because we didn’t see girls like us.

Gemma: I always stand by the fact that I’m definitely a feminist, and what that means in 2014 is different - more so than ever before. It's definitely up for discussion. I think the most important thing is that the discussion is being had. Our next show in a fortnight will be 'Girls Girls Girls', where we celebrate our heroes and will be talking about girls and women.

We’ve heard Lena Dunham is one of your inspirations...

Gemma: Yes, Lena Dunham, we want her so much! We want her on Skype!

Georgia: If you search #FindingLena on Twitter, you’ll see the hunt.

What is the best part of The Fox Problem?

Gemma: I think the joy of The Fox Problem is that there are no limits, because we can set Skype chats up wherever anyone is in the world. When we had Richard Branson live from Necker Island and Commander Chris Hadfield from a hotel room in Vegas, and we were broadcasting online, that’s when I really felt that what we’re doing is actually quite strangely mind-blowing.

Watch The Fox Problem, powered by HP at www.youtube.com/thefoxproblem.

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