Sipping Moet, indulging in Godiva chocolates and enjoying a huge 25% dicount on anything bought last night, 2,000 ELLE readers arrived at H&M's Bond Street store in London to hear the announcement and shop with the stars.
Actress Camilla Rutherford, models Jade Parfitt and Jasmin Guinness and presenter Sarah Jane Crawford attended the launch party and shopping night, along with VV Brown who was confirmed last night as the live act that will perform at The ELLE Style Awards Party.
'It's only the second time we've had a live performance, so it's very exciting', said Lorraine Candy last night.
By Laurelle Gilbert
Posted: 28th January 2009