The Rise of Beyoncé

First look at the ad

Everything she touches turns to gold, that Beyoncé – and the ad for her new perfume, Rise, is coated in the stuff.

Following Heat and Pulse, her gold-bottled third fragrance is reported to be almost as intoxicating as Bey herself: a blend of bergamot, apricot and floral notes, and a layer of musk (ie, the sexy scent).

As for the ad - there's hair–flipping, intense eye–contact and a sultry voiceover, all covered in a layer of gold dust. What more could you ask for? We're going to recreate the ad every time we spray on perfume now. BYO glitter.

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