We knew that our March digital cover with Tom Hiddleston would prove popular with his army of loyal fans. We didn't imagine we would be quite so entertained by their response to Mari Sarai's shoot and short film, or Annabel Brog's mischievous interview. But we really were…

Some were thrilled:

@jowana Current Sexuality: Tom Hiddleston running, climbing walls. What are you doing to us @ELLEUK #grateful

@laaaawraaance Well this has made a disappointing morning 100x better. Thank you @ELLEUK (& @twhiddleston) for making me smile!

@SiobhanGrrArgh @AnnabelBrogELLE There should be some sort of award for the national service you've just provided!

@ellievhall @AnnabelBrogELLE I read the first paragraph of your @twhiddleston and immediately stopped to come follow you on Twitter.

Others were jealous:

@C_Arreola @AnnabelBrogELLE @ELLEUK @twhiddleston Oh, you lucky girl. Major interview envy.

@JennaHarris226m @ELLEUK @onlylov Dear ELLE, I hate and love you :)

A few had their day disrupted:

@babygirl0549 @HiddlestonersFB @ELLEUK Yep late to work because of these pictures.

@hehehiddles @ELLEUK @twhiddleston you did it,now I'm dead I'm tweeting you from the other side... thanks

@joeyroo Ok... the @ELLEUK interview (and stunning photos) has reduced me to a grinning, flailing puddle of swoon. I swear to God, this man...

Even people who haven’t read the article yet:

@Mimi_Greenidge @ELLEUK @twhiddleston I'm having this issue sent to my dorm in the US! I JUST NEED IT IN MY LIFE! #NoRegrets #IShouldBeStudyingHistology

@katy_thegreat I need that @ELLEUK w/ @twhiddleston in it like I need air. Hopefully I can get my hands on it (the magazine, pervs)

The 'trousergate' element proved popular :

@Moo58 @AnnabelBrogELLE THANK YOU! Wonderful article on Tom Hiddleston! BTW, us Hiddlestoners call that Cannes photo Tom's "Glorious Purpose". ;)

@CatmunizMuniz @AnnabelBrogELLE I have to say: ‘Trousergate’ is already the best of the year!! Trousergate for president!! In trousergate we trust!! XD

@jeritalledawson TROUSERGATE. That takes balls, @ELLEUK I salute you. Cheers. *still wiping away tears from laughing so hard*

And Fashion Assistant Molly Haylor, who styled the shoot, has become a meme sensation:

@SiobhanGrrArgh @AnnabelBrogELLE Does this poor girl from @ELLEUK realise how many memes she's now in all over the world?

But this response sums it up , really:

?@alzzziee @ELLEUK GOOD GOD

Watch an exclusive clip of Hiddles in Only Lovers Left Alive