The Superbowl adverts are a very big deal. After all, when you have upwards of 100 million people tuning in to watch, you'd better make it bloody good.
This years offering was as entertaining as ever. Tom Hiddleston
cropped up being all sneaky and villainous in an advert for Jaguar and David Beckhams H&M Bodywear
commercial was also a highlight. Say hello to Beckham The Shirtless Action Man.
In short, Becks gets locked out of a photography studio and has to remove his shirt and use it to travel along a zip wire to another entrance (improbable, perhaps but were not complaining). At the end Becks pants rip off. See for yourself below.
SodaStream ad also screened despite controversy. It had been banned because the 30-second celebration of all things SodaStream ended with the pay off line, Sorry Coke and Pepsi - predictably problematic for major Super Bowl sponsors Coke and Pepsi. The line was changed to 'I just love helping people' for its Super Bowl screening.
Special mentions also go to Kermit the Frog and the Muppets for their appearance for Toyota, James Franco
and a tiger for Ford and Arnold Schwarzenegger sporting a mullet for Bud Light.
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The Busweiser advert was also bloomin delightful. Featuring a puppy and a horse who are #BestBuds.
Watch ELLEs favourite commericals below