Bad guys, fast cars

We're excited for the Superbowl

The Superbowl ad breaks are fast shaping up to be more exciting than the actual game. Hot on the heels of David Beckham's H&M exclusive, word of another unmissable first has reached us. And it's good.

Firm ELLE favourite (and all-round hunk) Tom Hiddleston is set to star alongside fellow British ‘bad guys’ Ben Kingsley and Mark Strong in Jaguar’s first ever Superbowl commercial.

The advert, which features the Jaguar F-Type Coupe, shows off the more ‘sinister’ side to the car in what will undoubtedly be a memorable 60 seconds.

ADVERTISEMENT - CONTINUE READING BELOW

Its inspiration stems from a variety of films, including The Silence of the Lambs, Tom Hiddleston’s Loki in and Anthony Hopkins as Hannibal Lecter.

You can catch the commercial on Channel 4 throughout Superbowl XLVIII on 2 February.

Don’t forget to let us know what you think of it on Twitter @ELLEUK #GOODTOBEBAD.

More from ELLE UK: