The Superbowl ad breaks are fast shaping up to be more exciting than the actual game. Hot on the heels of David Beckham's H&M exclusive, word of another unmissable first has reached us. And it's good.

Firm ELLE favourite (and all-round hunk) Tom Hiddleston is set to star alongside fellow British ‘bad guys’ Ben Kingsley and Mark Strong in Jaguar’s first ever Superbowl commercial.

The advert, which features the Jaguar F-Type Coupe, shows off the more ‘sinister’ side to the car in what will undoubtedly be a memorable 60 seconds.

Its inspiration stems from a variety of films, including The Silence of the Lambs, Tom Hiddleston’s Loki in and Anthony Hopkins as Hannibal Lecter.

You can catch the commercial on Channel 4 throughout Superbowl XLVIII on 2 February.

Don’t forget to let us know what you think of it on Twitter @ELLEUK #GOODTOBEBAD.

youtubeView full post on Youtube