Girl Boss: Blake's new venture

New business, new name

Following months of speculation, former Gossip Girl star Blake Lively has finally revealed the nature of her new business venture – and its name.

In November, Blake confirmed that she was to don a (probably very chic) entrepreneurial hat and start up her own business. Now, we can reveal she's launching a curated lifestyle brand called Preserve. We like the sound of that.

So what can we expect from it?

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'Preserve will focus on artisans and products, many hand-made one-of-a-kind items, all selected by Blake,' a source told E! Online. 'Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos.'

Watch this space.

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