In November, Blake confirmed that she was to don a (probably very chic) entrepreneurial hat and start up her own business. Now, we can reveal she's launching a curated lifestyle brand called Preserve. We like the sound of that.
So what can we expect from it?
'Preserve will focus on artisans and products, many hand-made one-of-a-kind items, all selected by Blake,' a source told E! Online. 'Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos.'
Watch this space.