Following months of speculation, former Gossip Girl star Blake Lively has finally revealed the nature of her new business venture and its name.
In November, Blake confirmed that she was to don a (probably very chic) entrepreneurial hat and start up her own business. Now, we can reveal she's launching a curated lifestyle brand called Preserve. We like the sound of that.
So what can we expect from it?
'Preserve will focus on artisans and products, many hand-made one-of-a-kind items, all selected by Blake,' a source told E! Online. 'Items will be available for purchase through the site. Preserve is all about story-telling through video. Blake will be in some of these videos.'
Watch this space.
