#ELLEfeminism: why it matters

Check out UN Women’s new campaign


How does the general, internet-using public feel about women? You might think they’re a pretty progressive bunch. But if data collected from Google is anything to go by, they’re most definitely not.
Popular search terms related to women include ‘women shouldn’t have rights’, ‘women need to be put in their place’ and ‘women should stay at home.’ Try typing ‘women shouldn’t…’ into Google’s search field and see for yourself.
A new ad campaign from UN Women – the United Nations organisation dedicated to gender equality and the empowerment of women – highlights the worrying reality of prevalent sexist attitudes. The campaign is a call to arms combining Google's popular search terms with portraits of women.
ELLE’s ongoing feminism project has made a huge impact, addressing workplace inequality with the Make Them Pay campaign and encouraging women to make a public declaration about what feminism means to them.
The UN Women’s campaign further highlights how important it is for us to draw attention to gender inequality and speak out to bring about change.

Share your story and join the debate using @ELLEUK #ELLEfeminism #Iamawomanand #makethempay.

ELLE rebrands feminism

Make Them Pay

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