How does the general, internet-using public feel about women? You might think theyre a pretty progressive bunch. But if data collected from Google is anything to go by, theyre most definitely not.
Popular search terms related to women include women shouldnt have rights, women need to be put in their place and women should stay at home. Try typing women shouldnt
into Googles search field and see for yourself.
A new ad campaign from UN Women the United Nations organisation dedicated to gender equality and the empowerment of women highlights the worrying reality of prevalent sexist attitudes. The campaign is a call to arms combining Google's popular search terms with portraits of women.
ELLEs ongoing feminism project
has made a huge impact, addressing workplace inequality with the Make Them Pay
campaign and encouraging women to make a public declaration about what feminism means to them.
The UN Womens campaign further highlights how important it is for us to draw attention to gender inequality and speak out to bring about change.
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ELLE rebrands feminism
Make Them Pay
I am a woman and...