Make Them Pay

ELLE’s feminism project continues to make waves

Our November issue only went on sale today but our Rebranding Feminism project has already made a huge impact.

News sources around the world have picked up the story and we’ve received hundreds of Tweets (so far) embracing the 3 feminist ad campaigns created for the project.

One in particular, Mother’s call to action to 'Make Them Pay', addresses pay inequality - according to the Office of National Statistics, women working full-time in Britain earn 17.8% less than their male counterparts.


Mother have created a dedicated website so that you can find out if your pay is fair in comparison to your male counterparts.

The results are astonishing – make sure you visit the site - Make Them Pay - and join the conversation.

Find out more about ELLE's rebranding feminism campaign here

Vagenda and W+K's #iamawomanand campaign

November cover star: Natalie Portman

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