ELLE rebrands Feminism

What does it mean to you?

Most Popular

The conversation about feminism, what it means and more importantly, what it means to you, is one that runs continually at ELLE HQ.

That’s why in the November issue, we invited three feminist groups to work with three award-winning advertising agencies to re-brand a term that many feel has become burdened with complications and negativity.
Mother, awarded Agency of the Decade by Campaign magazine, teamed up with newly-launched Feminist Times, edited by Charlotte Raven.
Brave, who work with brands including Dior and Green & Black's, worked with teenage campaigner Jinan Younis, who hit headlines when she was trolled for founding a school Feminist Society and wrote about it for The Guardian in June this year – the piece was shared nearly 19,000 times.
Satirical feminist Vagenda's co-founders, Holly Baxter and Rhiannon Lucy Cosslett, whose website has had 14.8 million hits since it was launched and recently signed a six-figure book deal – collaborated with Nike's preferred agency, Wieden + Kennedy.
Advertisement - Continue Reading Below

You will find the incredible results in the November issue of ELLE, on sale tomorrow.

This is an interactive feature so as ever, we want to hear your thoughts - be sure to join the conversation.

You’ll find all the information you need to get involved in the November issue of ELLE, on sale tomorrow.

Make Them Pay

Watch Mother's teaser film about the project featuring ELLE and The Feminist Times

<object id="flashObj" width="350" height="315" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=9,0,47,0"><param name="movie" value="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" /><param name="bgcolor" value="#FFFFFF" /><param name="flashVars" value="@videoPlayer=2708819237001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" /><param name="base" value="http://admin.brightcove.com" /><param name="seamlesstabbing" value="false" /><param name="allowFullScreen" value="true" /><param name="swLiveConnect" value="true" /><param name="allowScriptAccess" value="always" /><embed src="http://c.brightcove.com/services/viewer/federated_f9?isVid=1&isUI=1" bgcolor="#FFFFFF" flashVars="@videoPlayer=2708819237001&playerID=1719536881001&playerKey=AQ~~,AAAAABn4dxs~,AY7gyox5PDi_PE120JWsev9MDwmlXCJp&domain=embed&dynamicStreaming=true" base="http://admin.brightcove.com" name="flashObj" width="350" height="315" seamlesstabbing="false" type="application/x-shockwave-flash" allowFullScreen="true" allowScriptAccess="always" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></object>

Natalie Portman is ELLE's November cover star

What ELLE Wears
What to wear
Share
What ELLE Wears: 26 July 2016
​From the editors to the interns, see what team ELLE wear to work​​
Fashion
Share
How Diversity Changed Fashion
Shaved heads. Free-flowing afros. Gender fluidity. The modelling world is becoming more inclusive, but will it last? ​
What to wear
Share
Here's Your First Look at the Kenzo x H&M Collaboration
Tiger print everything!
Fashion
Share
Maria Tash is Setting Up Shop In London
At last!