Oliver Rousteing's vision for has always seemed more Italian than it has French.
With thick fabrics like suede and heavy tassels encasing the curves of women's bodies and lots of structure and boning, rather than anything draped or floating, it fits with the likes of Prada and Dolce & Gabbana.
The most radical thing, arguably, that he did for the collection, which went down the catwalk this afternoon, was toy with the beauty looks of all our favourite supermodels.
Gigi Hadid and Kendall Jenner swapped haircolour, for example, but none looked more dramatically different than ELLE coverstar Rosie Huntington-Whiteley.
Rosie made her appearance on the runway in a nipped in, striped, brocade style bodice and tasseled miniskirt.
She was also sporting a deep chocolate wig and her make-up was applied to seriously emphasise her signature cheekbones.
Here she is a few days earlier at the Bvlgari fashion month party.
Gigi Hadid was given a similar chocolate wig and Kendall Jenner was sporting blonde, stright hair with markedly darker roots.
What do you think of Oliver Rousteing's styling choices? Let us know on Twitter!
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