Mattel has launched Entrepreneur Barbie, having called on eight high-profile businesswomen dubbed Chief Inspirational Officers- among them Women Who Codes Reshma Saujani - for input. But why is it making the news?
Entrepreneur Barbie, with her briefcase and iPad, heads up a line of new Barbies with the tag line If you can dream it, you can be it #unapologetic. Included in this new age of ambitious Barbie is a footballer, vet, pilot, ballerina and astronaut.
But hang on a Louboutin-ed-Barbie second. Back in 1963, Executive Barbie launched, dressed in a grey tweed skirt suit. Roll on to 1965 and Astronaut Barbie shot to stardom without a jot of pink detailing her space suit. Surgeon Barbie, dressed in turquoise, made her debut in 1973. Oh, and back in 2004 we had Presidential Barbie, a whole four years before one Mrs Clinton vied for the job.
Todays Barbie is a tad too literal - we get it she likes pink. But does she have to wear it all the time? Female entrepreneurs dont make a habit of including too much fuchsia pink in their working wardrobe, even if they do really love it. Nor have we ever seen a serious female footballer look quite that, erm, bright.
While any female positive role model for young girls is great, surely it should go without saying that no woman should ever be apologetic for being ambitious?
Yes, if you dream it, you can be it. Thats old news, Barbie.