It's day one of London Fashion Week, and (at this point) veteran model Adwoa Aboah has kicked things off with an address, and an opening mandate: that this fashion week will be great. And it will also be different.
A proud Londoner born and raised, Adwoa, 25, of all people knows of the rich tapestry of her home town, aware of the wealth of talent and its diversity.
One of the most visible faces in fashion, she's also aware of the industry from the inside-out, so when she tells you we're slacking when it comes to inclusivity - of different body-types, gender, and race - you know she's not bluffing.
But here's why that's changing and how models like Adwoa are taking charge:
'Our objective is to become the most diverse fashion week – we are currently second behind New York, and all Spring 2018 runways were more diverse than they have ever been.
'I want to push us all to be committed to ensure that every person out there can eventually identify with someone in our industry that represents them.
'I want to challenge every one of you today to think about what your role is within the industry, and what you're going to do to ensure that you use your own voices to help change. I plan to use [my voice], and I challenge you all today to do the same with yours.'
Adwoa also added to the sense of optimism by telling ELLE what she thinks make London Fashion Week so brilliant.
'I have no doubt that every single designer here is going to knock everyone out,' naming Richard Quinn, Burberry, and friend Molly Goddard as the ones to look out for. 'That is one thing I don't need to worry about.'
Cheers to that – and a season of knockout fashion.