Robert Pattinson is the new face of Dior

Set to represent men’s fragrance

If, like the worldwide fraternity of Twihards, and a sizeable percentage of the ELLE office, you can’t get enough of staring at Robert Pattinson, you’ll be pleased to learn that he’s signed a $12m deal to be the (handsome) face of Dior men’s fragrances, according to E Online and The Cut.

We have heard that he turned down the chance to pose for Burberry a year back so Dior's persuasive techniques must be finely honed, though Rob does also wear Dior on the red carpet. Whatever the reason, we can't say we're not pleased: he’s gorgeous, and – as the Twilight films have amply demonstrated – already has the perfume ad-friendly ‘staring pensively into the middle distance’ skills perfected.

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We can’t wait to see the first shoot.

UPDATED on 31/10/12: Don't start queueing outside a Dior store just yet. The French fashion house's press office said the deal was just a rumour and denied signing any contract with Pattinson, according to The Hollywood Reporter. Today's rumours can turn out to be tomorrow's news, so we'd say watch this space...

To see Brad Pitt's dramatic monologue for Chanel No5 click here

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