How much would you pay for a bra? £30? £100 for a special occasion? Victorias Secret think you should aim just a little higher. Say, oh, £1.55million.
That's the price of their Floral Fantasy Bra, modelled by Alessandra Ambrosio and embellished with diamonds.
Should any generous benefactors out there be wondering if we'd actually want this bra: well, yes. Its very pretty - as well as being worth an absolute fortune; not a vajazzle-like crystal vulgarity at all.
According to blog Fashionologie, bra 'comes with a matching belt created by London jewellers and features over 5,000 amethysts, sapphires, rubies and diamonds arranged in a floral pattern.
In case that didn't impress you: The bra features a removable 20carat diamond hanging at its centre.' Removable, you see; very practical.
Alessandra said, I felt they made it for me. It's very romantic. I've been waiting for this moment for a long time.
Nice hint-dropping Alessandra, but will they let you keep it?