Mulberry muses Lana Del Rey and Alexa Chung were amongst those getting the first glimpse of the spring summer 2013 interpretations of the best-selling bags that bear their names, at the label's London Fashion Week show at Claridge’s. It was all smiles on the front row, so we think they approved.
The duo sat either side of Kate Moss, who made her first London Fashion Week appearance on the final day of the London shows, following a holiday in Ibiza.
Rebecca Hall, Olivia Palermo, Jessica Ennis, Susie Lau and ELLE London Fashion Week blogger Atlanta De Cadenet were also front row toting various incarnations of Mulberry’s iconic bags.

So, the only question is, who will inspire Mulberry’s creative team next?