A shot-in-the-dark email was all it took for 23 year old Roo Panes to land the latest Burberry campaign. Well, the benefit of having dashing good looks probably had something to do with it as well.
Id seen the music videos Burberry made for the singer Johnny Flynn so I wrote a shot-in-the-dark email introducing myself, the Dorset born musician told the . Despite not expecting a response, Burberry did reply and within days he was on set for the cinematic campaign alongside actress Gabriella Wilde.
I turned up at the shoot straight from music tour with my messy hair but they thought it was cool The whole thing was completely surreal. There were smoke machines and cranes everywhere. I wasnt really nervous about it [and] it was the most fun three days ever.
Roo also has the added bonus of sound-tracking the campaign showing he has talent to match those good looks.
Watch a Burberry Acoustic music video of Roo Panes below.