Get into Gwyneth's jeans

Gwyneth Paltrow shares her favourite pair of blue jeans through a new collaboration between Goop and London denim brand MiH...

Fans look to lifestyle website Goop for Gwyneth Paltrow’s take on everything from the best hotel sheets (300-count Rivolta Carmignani Italian linens at the Connaught) to the ultimate cleanse (a month of powdered detox shakes).

Now Goop-ers can slip into Paltrow-approved jeans as well. The actress and her team have customised MiH’s best-selling Mrarakesh style in a ‘Real Blue’ hue that’s all Goop.

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‘We love our MiH Marrakesh Jean in perfect blue denim: soft, timeless and flattering,’ the Goop team wrote. ‘We left them free from any distress for you to break them in naturally over time to achieve your own personal look and wash,’ Goop said.

The Marrakesh jean features kick-flare styling, a medium-rise waist and jet-front pockets, ensuring a sleek, leg-lengthening fit even for those without Paltrow’s proportions.

‘It's been really exciting to design a special jean for goop as I'm completely addicted to their advice on life and all things lovely and it is a great match for MiH,’ Chloe Lonsdale, MiH founder and creative director, said of the project. ‘The perfect blue jean is a wardrobe essential and this style will last a lifetime.’

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