Alexa Chung: BFC Ambassador

Alexa Chung has another job title to add to her CV. The British Fashion Council has named the presenter and style icon as its new BFC Young Style Ambassador.

Most Popular

In this capacity, Chung will ‘promote British fashion design talent to a global market,’ the BFC said in a release.

‘We’re delighted to announce this role for Alexa,’ BFC CEO Caroline Rush said. ‘She is hugely influential in both the fashion industry and to the wider public, who have voted her as winner of the British Style Award at the British Fashion Awards for two years running.’

The appointment formalises a role that Chung has fulfilled on an unofficial basis for years. Wearing designs by Christopher Kane, Burberry and Mary Katrantzou for high-profile events and hosting gigs boosts awareness of British fashion to an extent few other figures can.

Advertisement - Continue Reading Below

‘Brits aren't afraid to experiment or take risks with how they look, perhaps that's why London has always been home to the most dynamic and daring designers in the world,’ Chung said.

‘I adore fashion and am proud that it's now officially my job to champion those London designers both new and established that inspire me so much.’
Chung joins fellow BFC ambassadors Laura Bailey and Poppy Delevingne.

Check out Alexa as the ELLE Style Awards host

Watch Alexa in our Behind The Cover video

Marques Almeida's 5th Birthday | Elle UK 2016
It's Marques Almeida's 5th Birthday
And we're invited to the party.
Jennifer Lopez Guiseppe Zanotti
Jennifer Lopez Collaborates with Giuseppe Zanotti
​​First Rihanna x Manolo, now J Lo x Giuseppe​
What ELLE Wears
What to wear
What ELLE Wears: 26 July 2016
​From the editors to the interns, see what team ELLE wear to work​​
How Diversity Changed Fashion
Shaved heads. Free-flowing afros. Gender fluidity. The modelling world is becoming more inclusive, but will it last? ​