The second tranche of the David Beckham Bodywear launch for H&M had us in conversation with the great man and fashion writer Tim Blanks, in which Beckham disclosed that he wanted his collection to be bigger than Calvin Kleins, and his days of walking around naked were over following the birth of daughter Harper Seven.
Adding underwear designer to his achievements came after his time modelling for Armani, and building on the idea with PR supremo Simon Fuller. The line was apparently all but ready to launch until H&M called saying they could make it so much bigger.
Id like to be as big as Calvin Klein. I could never have got in to 1,800 stores in 40 countries on my own, without H&M, and it was always the plan to be available to everyone, said Beckham, pitting his own line at the opposite spectrum to his wife Victorias luxury label.
So whats different about his brand to all those on the market already? Theres good brands out there, but not great ones. I know what feels good. Men dont like things splattered with labels and things, simplicity is everything.
Beckham credited the British gentleman as his inspiration, a look he champions. My style has gone old school, everything about me has gone that way: my hair, my clothes. The British gentleman, its a great look for a man: nice suit, nice tie, and Long Johns underneath. Yes Beckham is single-handledly reviving covering up in long-legged articles. I wear them, they look good and theyre comfortable. To shatter the illusion (slightly) he adds, I used to walk around naked all the time, but now with a little girl in the house, my naked days are over. Cue Long Johns.
For anyone searching for an imperfection in the footballing Adonis, we stumbled upon a flaw. My toes are not great, he admits, but theyre not bad.
Earlier, Beckham greeted hundreds of fans at the store launch on London's Regent Street.
David Beckhams Bodywear Collection for H&M is in stores from Thursday 2 February and averages £9.99 per piece.