Beckham mania as David launches Bodywear

David Beckham launched his Bodywear Collection for H&M in London this afternoon.

Beckham arrived at H&M’s flagship store on Regent Street at 4pm to launch his underwear collection amidst screams from the knee-deep crowd outside. Sadly for the female contingent, and most of the male, it was not the modelling assignment of our fantasies and he was instead fully clothed in a white sweater and jeans.

Giant silver statues of a nearly-nude Beckham lined the store while guests were given “Beckham Juice” for the thirsty work.

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Beckham signed autographed merchandise for fans – so long as you've bought them first, said an eager salesman close-by – and will later take an interview session.

We'll be there to ask questions on your behalf, so what would you like to know? Do he and Victoria compile mood-boards together? Does he ever get embarrassed modelling in his underwear? Answers via Facebook below.

The collections of boxers, vests and t-shirts are on sale now.

Read here about David Beckham being named Sainsbury’s newest spokesman

Check out David and Victoria at The Royal Wedding

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