H&M has revealed its first Superbowl advert, a 30-second ode to David Beckhams abs. The football star spends the spot flexing his muscles, showcasing his many tattoos, and convincing all of us that Beckham-approved briefs are H&Ms best idea since they put Stella McCartney on the high street.
I'm excited about my bodywear ad featuring in this year's Super Bowl, Beckham said in a release. My design team and I spent 18 months developing the collection, it's been a fantastic collaborative experience, and I'm very happy with the end result. Like every fan, I'm looking forward to Super Bowl Sunday.
In other Brand Beckham developments, on Monday H&M dropped giant shopping bags bearing Beckhams likeness at select points across London. Besides this beauty near Tower Bridge, bags materialised in Victoria Station, Covent Garden and both Westfields.
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