Kristen Stewart: Balenciaga Girl

Balenciaga is tapping into Twilight’s magic, signing Kristen Stewart as the face of its forthcoming women’s fragrance.

The campaign for Balenciaga’s to-be-announced fragrance represents Stewart’s first major brand partnership. And it sounds like she couldn’t be happier that she’s working with the French high-fashion house.

‘Balenciaga has always stood out to me,’ Stewart told WWD. ‘Even when I first began to consider fashion and admittedly rarely knew the brand I was wearing, I always recognized and loved Balenciaga. It feels full circle to be involved with something that spoke to me then and of course continues to excite me now.’

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Balenciaga Creative Director Nicolas Ghesquiere returned the adoration: ‘Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,’ he said.

This sounds promising. Something about a girl who wears Vans with £10,000 gowns chimes with the anarchic spirit of a label that lets its illustrious front row stand through a show. Also sensible is Miu Miu’s just-announced tie-up with Jane Eyre actress Mia Wasikowska. Imagine the red-carpet possibilities...

Check out Kristen's style file here

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