First look: Rita Ora for ELLE

Powering our new May issue

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We announced that Rita Ora would ‘join the family’, with her first ELLE cover, at the ELLE Style Awards in February – and here’s your first, exclusive look at it.

As one of the UK’s most in-demand talents, Rita – as shot by Thomas Whiteside – creates a bold statement (what else?) for our May issue.

On the newsstand cover she wears a Dior skirt with a Cartier bracelet. But it’s her tattoo, ‘Rosetta’, that takes centre stage.

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‘It’s based on an original piece by Alberto Vargas, who was an incredible illustrator in the 1930s. He was one of the creators of the pin-up image. That’s our build, our power,’ she explains.

‘That’s why I was obsessed with it; learning what men don’t understand about women and what women don’t understand about men. I was obsessed with the painting a long time ago, and then I got it done six months ago.

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‘I just love pretty things, whether it is art, a song or a pair of shoes.’

Ever one to push the boundaries, Rita also stars in a video first for a UK magazine – wearing Google Glass to effectively shoot her own behind-the-cover video.

Watch it now, below, and look out for the #RitaELLE issue on newsstands from Thursday 3 April 2014 - she has a lot more to say inside.

Rita Ora's style file

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On the red carpet at the ELLE Style Awards 2014

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