If youre planning a New York shopping trip (arent we all), then make sure you head to Lower Fifth Avenue, where Madewells new store has just opened.
The little-known sibling of J.Crew hasnt landed on British shores just yet but Stateside, the brand is famed for its preppy basics and downtime-chic essentials, and of course, Alexas sell-out debut collection which she showed during New York Fashion week last year. It was so popular in fact that the brands employees were banned from using their discount on the range.
To celebrate the new bigger and better store stocked full of its much-loved denim, were a crowd of New Yorks cool kids including Julia Restoin-Roitfled and Tennessee Thomas. But the star of the evening was undoubtedly the uber stylish Alexa, who has become a certified style icon both sides of the Atlantic.
If like us youre wanting to get your hands on the Alexa for Madewell collection, then heres hoping this opening is another step towards the label landing on British shoresMore