So this year, the BFC is inviting you, fashion fan, to head down to the (digital) polls and choose favourites in the first-ever British Style Award.
The new British Fashion Awards category seeks to identify the figure that best embodies the spirit of London fashion. Nominees include Alexa Chung, Emma Watson, Georgia May Jagger and Lily Cole, among others.
To say thanks for your time, every online voter will be registered for the chance to win tickets to the main event, taking place at the Savoy Theatre on 7 December. Who knows you could even sit next to the winner herself
Cast your vote on the British Fashion Council's website here...More