Ever since we heard that Madonna and her super-stylish daughter Lourdes were designing a clothing line together we've been itching to see what the pair would come up with. And now, finally, the label's website has gone live, giving us a sneak peek at what we can expect.
There's no denying that the collection has a decidedly Desperately Seeking Susan feel - studded leather jackets, mini net skirts, checked shirts and leggings are all there. And on the blog that accompanies the site, written by Lourdes herself (who, incidentally, is credited with doing all the hard work), she says, '...the 80s are another huge obsession of mine, which is totally amazingly awesome because Material Girl HELLO! Its like 80s themed, which pretty much rocks, so yeah.'
There are some cropped shots of the campaign images, and the label's playing a guessing game to see if you can work out which bleached-blonde rock chick is the face. We think we've worked it out but take a look for yourself.
Of course all this is just window shopping for us - the collection is to be sold exclusively in Macy's, so unless you're planning a trip stateside you won't be able to get your hands on any of it. But we love that Lourdes is channelling her mum's style, and we're pretty sure that she's on her way to becoming a style icon of the future.
Check out more pics at www.materialgirlcollection.comMore