Hot on the heels of news that Janet Jackson will be hosting a charity benefit during Milan Fashion Week, Gucci and Mary J Blige have confirmed that they too will be collaborating - during New York Fashion Week.
The two have teamed up to host a party to celebrate the release of a special edition of Gucci's iconic Twirl watch - Mary's own choice of timepiece.
The special edition Gucci for FFAWN Twirl will go on sale in September and raise funds for FFAWN, Mary J Blige's Foundation for the Advancement of Women Now.
On September 16th a percentage of the profits from sales of the watch in Gucci's flagship store in New York and in department stores across America and Canada will go directly to Mary J Blige's favourite cause.
While the the party is now expected to be one of the hottest tickets of New York Fashion Week which kicks off on 10th September.More