In her recent cover interview with ELLE earlier this year Mary-Kate told us that the Elizabeth and James label is her baby while Ashley focuses on their other fashion label, The Row. However for this project the sisters will be co-creative directors, while Steve Madden Ltd will hire a dedicated sales and marketing team to sell the new Olsen line.
Mary-Kate said yesterday, We are excited to partner with Steve Madden to create the new Elizabeth and James footwear line. With their proven experience in all aspects of design, production and distribution, we intend to take the contemporary shoe market to a new level.
So start planning a shopping trip to NYC soon, the shoes land in store next spring.
By Laurelle Gilbert
Posted: 24 September 2008More