What once would have given you nightmares as a child after watching Mr Motivator thrust his hips on GMTV, the Nineties bum bag - or fanny pack, as it's known among our US friends – has returned to the world of fashion and, from the looks of Rihanna and Sarah Jessica Parker, it's a fashion staple that's here to stay.
And it appears reality star-turned-model Kendall Jenner can't get enough of the accessory, pairing the zip-close accessory perfectly with her laid-back, off-duty model style of distress jeans, T-shirts and trainers. And she isn't shy: Kendall's worn it in on the front, the side, under the arm, across the chest and pretty much all over the place in recent months.
While we might previously have been tempted to dig out our childhood bum bags solely for the purpose of festivals and fancy dress, Jenner is now inspiring us to don a bum bag all day, every day.
Here's a look at Kendall's best bum bag stylings.
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The model was spotted walking through New York wearing a Wolk Morais suit and a black bum bag by vintage Louis Vuitton, June 2017.
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Kendall wore her favourite black quilted Chanel bum bag during a recent outing in New York, teamed with a silver-hued jumpsuit and black pointed sandals, June 2017.
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Kendall posted a photograph of herself to Instagram wearing a black tracksuit and a Gucci envelope-style bum bag across her chest, June 2017.
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The 21-year-old paired a tweed playsuit with a Louis Vuitton bum bag on her waist, June 2017.
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Kendall paired a high-neck lace top with baggy jeans and a black Chanel bum bag on her hip for an outing in New York, May 2017.
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Kendall left the Four Seasons Hotel is Paris wearing a white jumper, trainers and black trousers, paired with a simple black bum bag slung underneath her left shoulder, February 2017.
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The reality star was spotted getting out of a car in Paris wearing a black quilted bum bag on her left hip, with light blue skinny jeans and an oversized black jumper, January 2017.