A steady stream of A-listers and other wealthy supporters sashayed into the exclusive Hotel du Cap in Antibes, men in black tie and women in the most attention-grabbing creations they could muster.
Actress Joely Richardson also went for red, while Jovovich made a typically bold choice with a futuristic Versace invention. A Cannes regular, Jovovich described it as, one of the most exciting festivals.
Singer Jessie J put a spin on her trademark leopard print with a deep-red figure-hugger from Louise Heal, complete with a thigh-high split. Dunst opted for a feminine colour-blocked Louis Vuitton gown, while several guests contrasted in black leather, including singer Sky Ferreira in Givenchy. I like a lot of black, she told us, looking suitably smoky-eyed.
And what of the men? Gerard Butler livened up the red carpet, joshing with reporters as queues formed for photo calls, while Garrett Hedlund arrived a few minutes after his girlfriend and co-star Dunst. Stopping to chat about More