But on Friday night in Los Angeles, to celebrate the launch of her Marni for H&M collection (debuting March 8 globally), Consuelo Castiglioni joined Sofia Coppola and H&Ms creative adviser Margareta Van Den Bosch in welcoming about 200 guests, including Drew Barrymore, Winona Ryder, Milla Jovovich, Lily Collins and Freida Pinto to an intimate dinner party at the iconic Sowden House that perfectly married Italian elegance with West Coast flair.
'I love Marni and have been wearing Marni forever, so this collection couldnt be more awesome,' said Barrymore. 'Marni at prices everyone can afford. Whats not to love?' added Collins, who no doubt was speaking for her entire generation of fashion savvy shoppers.
Every arm of the multi-faceted sensory experience was quirky and cooldown to the party location itself, in the eccentric Los Feliz neighbourhood. 'I wanted everythingthe location and the atmosphereto be an extension of the Marni brand,' said Castiglioni as she took a break from the red carpet to have a bite of the delicious European-meets-farm-fresh-Californian cuisine served buffet style in the kitchen. Indeed, the party setting melded perfectly with the Bauhaus modernity of the designs.
After ascending a grand staircase surrounded by oversized hurricane candles, partygoers indulged in an atmosphere that included hundreds of votives, oversized lounge seating (complete with cashmere blankets to fight the nights chill) while others eagerly ensconced themselves in a special back room that had been converted into a Marni for H&M closet oohing and aahing over the clothes and accessories. Coppola, for her part stunning in a head-to-toe Marni for H&M outfit, was thrilled with the results. 'We shot the c More