Golden Balls goes to the Super Bowl
The briefs spotfilmed in a Hollywood studio in March 2011will air on Channel 4, Channel 5, Sky multi-channel and 4 on Demand on 2 February, the day the collection launches. Manchester United and Chelsea fans will also enjoy an eyeful of Mr Beckhams boxers with an airing during the break of the Man U-Chelsea game on Saturday 5 Feb.
In the US, the advert will air during the Super Bowl on 5 Feb. It will mark H&Ms first time advertising during the season-culminating American football game.
Were always looking for new ways to surprise and delight our customers, and we see this as a unique opportunity to reach millions of fans and H&M customers, Steve Lubomski, director of marketing for H&M North America, told WWD. US TV network NBC is understood to be charging record fees as high as $3.5 million per 30-second advert.
Lubomski promised the advert would feature Beckham modelling different items from the range, to stimulating effect. Were setting our Sky boxes now...
David Beckham models his Bodywear collection for H&M.
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