Rihanna strips down for Armani

The styling for the S/S season is more natural. In place of the blonde wig and the car of the first campaign, Rihanna models lingerie and camisoles in their natural habitat—a bed—and showcase Armani’s powers of denim as she reclines on a leather sofa.

Does this make you want to buy Emporio Armani Underwear and Armani Jeans? If not, perhaps you’re not the intended audience—we have a feeling that some men who see the campaign might develop strong feelings of, erm, brand loyalty. And just in time for Valentine’s Day, too...

Read about Rihanna's capsule collection for Armani